Website Developer & SEO Specialist @Wantaweb
- Founded and managed a compliant business entity in Indonesia, overseeing company incorporation, legal compliance, and end-to-end hiring, including interviews and employee onboarding.
- Developed and delivered websites using WordPress (Elementor, Spectra, BreakDance), Shopify, and Wix, managing design, functionality, and custom HTML/CSS across industries including local businesses, Singapore accounting firms, payroll software companies, and gold bullion dealers.
- Optimized websites using Ahrefs, SEMrush, Mangools, Google Search Console, RankMath, and related plugins to improve search visibility, keyword rankings, and technical performance.
- Built and integrated AI chatbot systems to automate responses and enhance user engagement.
- Executed full-spectrum SEO, including keyword research, search-intent content creation, and technical analysis using RankMath, Google PageSpeed, and GSC to resolve indexing and performance issues.
- Delivered measurable results, increasing PageSpeed scores from ~60 to 90+ through code optimization, image compression, and caching, and optimizing pages to rank on the first page for primary target keywords.
Content Creator Cum Video Editor @Acrafile
Content Creator Cum Video Editor
Acrafile Pte. Ltd
Full Time (February 2025 - Present)
- Create high-quality training, tutorial, and promotional videos using CreateStudio, Premiere Pro, DaVinci Resolve, and CapCut, delivering visually compelling and brand-aligned content.
- Managed and published video content on YouTube for the Acrafile: Software Tutorial channel, optimizing SEO, reach, and audience engagement while ensuring consistency with brand identity. Spearheaded the end-to-end software tutorial video project, from planning to execution.
- Assist senior team members with digital tasks such as email marketing, multimedia asset design, and troubleshooting minor tech issues.
- Delivered accurate work for transcription, data entry, and scriptwriting with a typing speed of 101 WPM.
- Assisted in email marketing and design tasks using Canva and Figma.
- Leverage tools like DeepSeek, Pictory AI, Luma AI, Supa AI, Gemini, and ChatGPT to boost content ideation, scriptwriting, and performance optimization.
Content Creator Cum Journalist @Singapore Institute of Management
Content Creator Cum Journalist
Singapore Institute of Management
Internship (August - December 2024)
- Documented the Cultural Fluency Workshop, handling photography, videography, content creation, and copywriting for a diverse audience of 30 MSc Finance and Investment Banking students, utilizing Canva, Adobe Express, and CapCut for editing.
- Collaborated with journalists and the organizing team for the JCGS Haunted House Event, responsible forphotography, videography, copywriting, and social media content, applying Canva, Adobe Express, and CapCut to create high-quality outputs.
- Coordinated with the Student Development team and CCA/Student Clubs to create a calendar of key events, ensuring timely and relevant coverage.
- Produced engaging videos, photos, and articles showcasing vibrant student life, delivering fresh and impactful content under tight deadlines.
Social Media Specialist @Whans Kitchen
Social Media Specialist
Whans Kitchen
Part-time (October 2022 - March 2023)
- Achieved a 3,096% increase in account reach within the first week and a 1,166% increase in post interactions, growing the audience to over 1,200, primarily from Batam, Indonesia, all with zero marketing budget.
- Designed and managed the brand’s social media presence and Google Business profile, collaborating with a local influencer to achieving 10,000 views on a campaign.
- Produced high-quality visuals and brand assets using tools like Canva, Snapseed, PixelLab, and Lightroom, enhancing audience engagement.
- Boosted sales from 3 to 70 portions daily through effective use of GoFood, GrabFood, and ShopeeFood platforms.
Educational background
Diploma of International Business @Singapore Institute of Management
Diploma of International Business
Singapore Institute of Management
(October 2023 - December 2024)
- GPA: 3.93
- Content Creator and Journalist in SIM Regional Marketing Project (Internship)
- Awardee of Certificate of Commendation (Ranked 4th out of 200+ students.)
- Member of Investment and Networking Club
- Member of SIM Multicultural Mix Club
- Member of Indonesian in SIM Community
High School Diploma (Social Science) @SMAS Bodhi Dharma
High School Diploma (Social Science)
SMAS Bodhi Dharma
(July 2018 - June 2021)
- Grade: 89.84
- Top 10 Best Graduate
- Member of English Club
- Member of Mandarin Club
- Member of Geography Club
- Member of Scout Association
Certification
Digital Marketing & E-Commerce @Google
Google Digital Marketing & E-Commerce
(June 2024)
- Foundations of Digital Marketing and E-commerce
- Attract and Engage Customers with Digital Marketing
- From Likes to Leads: Interact with Customers Online
- Think Outside the Inbox: Email Marketing
- Assess for Success: Marketing Analytics and Measurement
- Make the Sale: Build, Launch, and Manage E-commerce Stores
- Satisfaction Guaranteed: Develop Customer Loyalty Online
Social Media Marketing @Hubspot
Social Media Marketing
Hubspot
(January 2025)
-
Developing a Social Media Strategy
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Social Media Listening and Monitoring
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Building a Content Strategy for Social Media
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Social Media Calendar Template Tutorial
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Extending Your Reach on Social Media
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Using Social Media to Build One-to-One Relationships
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Introduction to Social Media Advertising
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Measuring Your Social Return on Investment
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Essentials for Continued Success with Social Media
Learn HTML Course @Codecadamy
Learn HTML Course
Codecadamy
(July 2025)
- Elements & Structure (HTML)
- HTML Tables
- HTML Forms
- Semantic HTML
Intensive Bootcamp: Digital Marketing @MySkill
Intensive Bootcamp: Digital Marketing
MySkill
(April - May 2022)
The Fundamentals of Marketing
Brand Strategy
Audience Persona & Insight
Digital Marketing Framework
Campaign & Media Planning
Content Marketing
Creative Copywriting
Partnership Marketing
Social Media Strategy
Social Media Research & Analytics
Facebook Ads
Google Ads
Tiktok Ads
Paid Ads Analytics & Optimization
On-Page SEO
SEO Analytics
Google Analytics
Community & Influencer Marketing
Customer Relationship Management
Regional Content Creators Project @Singapore Institute of Management
SIM Regional Content Creators Project
Singapore Institute of Management
(January 2025)
- Documented the Cultural Fluency Workshop, handling photography, content creation, and copywriting for a diverse audience of 30 MSc Finance and Investment Banking students.
- Collaborated with journalists and the organizing team for the JCGS Haunted House Event, responsible for photography, interview, copywriting, and social media.
- Contact the Student Development team, as well as various SIM CCA/Student Clubs and Councils to gather information and schedule coverage.
- Create a detailed calendar outlining key events, activities, and deadlines for capturing student life.
- Shoot video and take photos to document and showcase the vibrant student life at SIM, using DJI Osmo Pocket 3
- Produce content and develop social media posts based on the media coverage, highlighting key aspects of student life.
Certificate of Commendation @Singapore Institute of Management
Certificate of Commendation
Singapore Institute of Management
(December 2024)
- GPA: 3.93
- Outstanding academic performance. Ranked 4th out of over 200 students
