RESUME

WORK EXPERIENCE

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Business Operations & Digital Marketing Executive (Fryday Pte. Ltd.)

Business Operations & Digital Marketing Executive

Fryday Pte. Ltd.

Contractor (January 2026 - Present)

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  • Managed WordPress website content strategy, including SEO-driven article writing using tools such as Ubersuggest and Mangools 
  • Supervised external freelancer for Canva-based design and CapCut video editing production

  • Produced AI-assisted marketing and video content using tools such as HeyGen and Poppy AI

  • Attended client meetings with the director and contributed to operational and marketing discussions
  • Managed end-to-end corporate secretarial processes including client onboarding, company incorporations, corporate secretary transitions, and preparation of Annual Returns (AR) and Annual General Meetings (AGM) for 30 Singapore-registered entities

  • Utilized Cas360 for statutory filings, compliance tracking, and regulatory documentation

  • Administered payroll processing using Payboy for approximately 80 employees across 6 companies, including client onboarding, monthly payruns, and CPF-related payroll structuring and records

  • Prepared and submitted AIS (Auto-Inclusion Scheme) tax filings accurately and on schedule

  • Managed document filing systems and internal records for compliance efficiency

  • Handled WhatsApp Business account for client communication, payment follow-ups, and service coordination for 30 client companies

  • Managed client invoicing and payment tracking using Xero, ensuring accurate billing and follow-ups

  • Planned and executed multi-platform social media content strategy across Facebook, Instagram, TikTok, LinkedIn, and YouTube Shorts using Buffer and Meta Business Suite, increasing Facebook views by 1,250% and Instagram views by 100%

Office Operations & Digital Marketing Executive

Acrafile Pte. Ltd

Full Time (February 2025 - Present)

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  • Acted as the person-in-charge for office operations for a team of 8 employees, overseeing attendance reporting, leave coordination, and administrative matters including electricity, internet, and utilities management

  • Managed recruitment processes including CV screening, candidate interviewing, and hiring coordination, and handled office relocation tasks

  • Developed and maintained websites using WordPress (Elementor, Spectra, BreakDance), Shopify, and Wix, implementing custom HTML/CSS for enhanced UX and functionality

  • Delivered websites for multiple industries: local SEO services, Singapore accounting firms, payroll software companies, and niche businesses

  • Optimized websites using UberSuggest, Mangools, Google Search Console, and RankMath, performing keyword research, search-intent content creation, and technical SEO audits; achieved on-page SEO scores up to 100, ranked 392 organic keywords on Google Search, and improved keyword positions from #16 to Top 5 and #100 to #40

  • Resolved indexing, sitemap, and performance issues to improve crawlability, increasing Google PageSpeed Insights scores from ~60 to 90+

  • Produced training, tutorial, and promotional videos (CreateStudio, Premiere Pro, DaVinci Resolve, CapCut), managing YouTube publishing, thumbnails, SEO, and audience engagement

  • Leveraged AI tools (ChatGPT, Pictory AI, DeepSeek, Gemini, Luma AI, Supa AI) for content ideation, scripting, and post-production optimization

  • Assisted with email marketing, multimedia design (Canva/Figma), transcription, data entry, and scriptwriting (typing speed 101 WPM)

Content Creator Cum Journalist

Singapore Institute of Management

Internship (August - December 2024)

  • Documented the Cultural Fluency Workshop, handling photography, videography, content creation, and copywriting for a diverse audience of 30 MSc Finance and Investment Banking students, utilizing Canva, Adobe Express, and CapCut for editing.

     

  • Collaborated with journalists and the organizing team for the JCGS Haunted House Event, responsible forphotography, videography, copywriting, and social media content, applying Canva, Adobe Express, and CapCut to create high-quality outputs.

     

  • Coordinated with the Student Development team and CCA/Student Clubs to create a calendar of key events, ensuring timely and relevant coverage.

     

  • Produced engaging videos, photos, and articles showcasing vibrant student life, delivering fresh and impactful content under tight deadlines.

Social Media Specialist

Whans Kitchen

Part-time (October 2022 - March 2023)

  • Achieved a 3,096% increase in account reach within the first week and a 1,166% increase in post interactions, growing the audience to over 1,200, primarily from Batam, Indonesia, all with zero marketing budget.

  • Designed and managed the brand’s social media presence and Google Business profile, collaborating with a local influencer to achieving 10,000 views on a campaign.

  • Produced high-quality visuals and brand assets using tools like Canva, Snapseed, PixelLab, and Lightroom, enhancing audience engagement.

  • Boosted sales from 3 to 70 portions daily through effective use of GoFood, GrabFood, and ShopeeFood platforms.

Educational background

Diploma of International Business

Singapore Institute of Management

(October 2023 - December 2024)

  • GPA: 3.93

  • Content Creator and Journalist in SIM Regional Marketing Project (Internship)

  • Awardee of Certificate of Commendation (Ranked 4th out of 200+ students.)

  • Member of Investment and Networking Club

  • Member of SIM Multicultural Mix Club

  • Member of Indonesian in SIM Community

High School Diploma (Social Science)

SMAS Bodhi Dharma

(July 2018 - June 2021)

  • Grade: 89.84

  • Top 10 Best Graduate

  • Member of English Club

  • Member of Mandarin Club

  • Member of Geography Club

  • Member of Scout Association

Certification

Google Digital Marketing & E-Commerce

Google

(June 2024)

  • Foundations of Digital Marketing and E-commerce

  • Attract and Engage Customers with Digital Marketing

  • From Likes to Leads: Interact with Customers Online

  • Think Outside the Inbox: Email Marketing

  • Assess for Success: Marketing Analytics and Measurement

  • Make the Sale: Build, Launch, and Manage E-commerce Stores

  • Satisfaction Guaranteed: Develop Customer Loyalty Online
Robin Google Digital Marketing & E-Commerce certificate

Social Media Marketing

Hubspot

(January 2025)

  • Developing a Social Media Strategy

  • Social Media Listening and Monitoring

  • Building a Content Strategy for Social Media

  • Social Media Calendar Template Tutorial

  • Extending Your Reach on Social Media

  • Using Social Media to Build One-to-One Relationships

  • Introduction to Social Media Advertising

  • Measuring Your Social Return on Investment

  • Essentials for Continued Success with Social Media

Learn HTML Course

Codecadamy

(July 2025)

  • Elements & Structure (HTML)

  • HTML Tables

  • HTML Forms

  • Semantic HTML
Robin Learn HTML Course Codecadamy

Intensive Bootcamp: Digital Marketing

MySkill

(April - May 2022)

  • The Fundamentals of Marketing

  • Brand Strategy

  • Audience Persona & Insight

  • Digital Marketing Framework

  • Campaign & Media Planning

  • Content Marketing

  • Creative Copywriting

  • Partnership Marketing

  • Social Media Strategy

  • Social Media Research & Analytics

  • Facebook Ads

  • Google Ads

  • Tiktok Ads

  • Paid Ads Analytics & Optimization

  • On-Page SEO

  • SEO Analytics

  • Google Analytics

  • Community & Influencer Marketing

  • Customer Relationship Management

Robin Myskill digital marketing bootcamp

SIM Regional Content Creators Project

Singapore Institute of Management

(January 2025)

  • Documented the Cultural Fluency Workshop, handling photography, content creation, and copywriting for a diverse audience of 30 MSc Finance and Investment Banking students.

  • Collaborated with journalists and the organizing team for the JCGS Haunted House Event, responsible for photography, interview, copywriting, and social media.

  • Contact the Student Development team, as well as various SIM CCA/Student Clubs and Councils to gather information and schedule coverage.

  • Create a detailed calendar outlining key events, activities, and deadlines for capturing student life.

  • Shoot video and take photos to document and showcase the vibrant student life at SIM, using DJI Osmo Pocket 3

  • Produce content and develop social media posts based on the media coverage, highlighting key aspects of student life.

Certificate of Commendation

Singapore Institute of Management

(December 2024)

  • GPA: 3.93

  • Outstanding academic performance. Ranked 4th out of over 200 students

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